The wooden carved Santa Claus with Coca-Cola bottle, a marketing strategy that has gone down in history.
Dolfi from Val Gardena has created the modern image of the most famous wooden Santa Claus in the world.
Chubby and smiling Santa Claus with finely carved white beard is a special gift for the whole family.
One of the most famous Santa Clauses of our era. The famous Santa Claus of Coca Cola, finely carved from maple wood and painted with oil paints, represents a long tradition in our time and the sculpture of Val Gardena in South Tyrol. Many believe that the Santa Claus dressed in red was invented by Coca Cola for its advertising campaigns, in reality it was not, but the widespread distribution of this message is a sign of how incisive was the advertising strategy that Coca Cola implemented since the early 1900s.